The Finocchiaro government are planning to promote military tourism in the Territory with a $3 million boost to the industry.
The updated Military Heritage Tourism Action Plan will illustrate how the Territory can develop and promote the industry and reinforce the status of Australia’s first battlefield.
The plan will also feature a $1 million funding pool to help tourism operators develop new military heritage tourism products, expand existing offerings, and enhance visitor experiences.
From there- an audit of 30 key military heritage sites will be undertaken to assess signage, infrastructure, and digital presence requirements, ensuring these sites are accessible and engaging for visitors, the CLP say.
A cutting-edge AI trip planner is also in development, harnessing digital information about military heritage sites, experiences, and products to generate personalised itineraries tailored to user preferences.
An AI trip planner is being created which will generate personalised itineraries tailored to interests and preferences as well as a dedicated marketing campaign to bring tourists.
The CLP plan to establish a 10 year plan to shape the future of tourism.
Minister for Tourism Marie-Clare Boothby said the Territory will be established as a major drawcard and a must-do tourism destination.
“More bombs were dropped in the Territory than Pearl Harbor including hundreds of kilometres from Darwin with historical sites right along the Stuart Highway,” Ms Boothby said.
“Now, we are restoring them because we want to tell the world: if you’re looking for war history, you come to the Northern Territory,” she said.
“With our rich history and ongoing role in defence, we have a clear competitive edge. There is no better place in Australia to learn about military heritage than right here in the Territory.”
